Project Description: The objective of this project was to, as a group, redesign an existing e-commerce website to encourage more customers to buy from the website. Our group chose to redesign The Movie Experience’s website. Since it is an old movie theatre we decided to play on an old retro aesthetic, drawing inspiration for our color palette and decorative aspects. We used film tape illustrations to hold information and repeated it throughout the design. We also decided to redesign the logo and made it an old film camera. We also drew inspiration from other movie theatre websites for how we wanted the content to be organized and separated.
Group Members: Lily Sexton, Ava Cheung
Design Process
Moodboard
Wireframe
Final Design
