Project Description: The objective of this project was to create a promotional brochure and digital flyer for Cal Poly’s Graphic Design department to inform and encourage prospective students to apply. The brochure was meant to be informational while also making the program sound appealing. I wanted my brochure to be very minimalist and easy to read. Most students want to scan information, so I made it easy to find important information by separating text into different groups by relevance. The digital flyer was a condensed, digital version of the brochure, containing the same information, so I kept with the minimalist, easy-to-read style.
Design Process
Color & Type Studies
Digital Concept Exploration
Final Designs
Tri-Fold Brochure
Digital Flyer
Mock-Ups
